47 Best Digital Products to Sell on Etsy

Etsy has been one of the greatest markets for crafts, art supplies, and antique items since its debut in 2005. But did you realize it has also become a thriving marketplace for digital products in recent years?

From crochet patterns to website templates to photo-editing presets, creators now offer a wide range of digital items on the platform. And buyers are rushing to buy them. Now is the moment to cash in on the platform’s growing digital media business.

Want to sell digital items on Etsy but don’t know where to begin? Continue reading about the 47 best digital products to sell on Etsy.

1. Social Media Branding

Selling “Social Media Branding” on Etsy allows merchants to satisfy the rising need for digital marketing services more easily.

You may help businesses develop a consistent and visually attractive online presence across several platforms. This can be done by providing professionally designed social media branding packages.

You can offer customized profile pictures, cover photos, templates, and other digital assets that correspond to your clients’ distinct brand identities.

You may demonstrate your abilities and connect with businesses looking to improve their social media branding without breaking the wallet.

Then, to increase business, provide coupons and referral discounts.

2. Sewing Patterns

Etsy is a digital marketplace for artists and craftsmen. Therefore, it should come as no surprise that some of the most popular digital items on the site are printable sewing patterns.

A sewing pattern shows how to stitch textiles into soft items such as a cushion or a pair of jeans.

Sewing instructions, visual guidance, and pattern-cutting templates are generally included with these patterns. 

Printable sewing patterns, as the name implies, may be made in design tools like Adobe Illustrator and are designed to be printed for use at home.

Sewing designs are available for a broad range of items, from T-shirts and totes to costumes and dolls. However, garment designs are the most popular on Etsy.

Kiana Bonollo Designs is a top seller on Etsy for elegant sewing designs. Kiana’s designs range in price from $6 to $15 for cute party dresses to simple strolling shorts. She has sold almost 51,000 items to date.

3. Printable Invites

Weddings, birthday parties, baby showers, and other special occasions all require invites.

Printable invites make the invitation process easier for busy people and event planners. That is why there is such a large demand for this type of digital goods on Etsy.

Willow Lane Paperie is one of the most popular printables stores on the market, with over 306K printable stationery sales.

This flowery wedding invitation set, priced at $16, is one of its best-selling designs.

4. Budget Trackers

If you’re good at finance, try creating and marketing a budget tracker to help others.

These tools are now in great demand!

Create budget tracker templates that are user-friendly and visually beautiful, and that cater to various demands, such as monthly, weekly, or particular cost categories.

Through detailed product descriptions, you can showcase the diverse use of your trackers.

Make sure you’re better than the competition, and add example pages or images to show potential buyers what they can get.

Also, highlight how your trackers may assist consumers in staying organized, saving money, and reaching their financial objectives.

5. Embroidery Patterns

Aside from sewing and knitting designs, Etsy has a huge market for digital embroidery patterns.

Embroidery patterns often include instructions and graphic templates that demonstrate how to embroider a specific design.

These digital items, such as sewing and knitting patterns, may be provided to your consumer via PDF for them to print at home.

Get Stitch Done Designs specializes in embroidery patterns and has sold over 18K items on Etsy to date.

This flowery embroidery pattern transforms customers’ jeans into a flower garden and includes step-by-step video instructions. It is unique, adorable, and for $11.29.

6. Ebooks

Traditional paper-based publications are no longer the sole means for writers to publish their work in today’s world. Instead of looking for a publishing firm, they can now easily modify anything and share it with others. 

When you search for “ebooks” on Etsy, you’ll get 68,000+ results. As a result, ebooks have progressively become one of the most popular digital goods to offer on Etsy. 

Likewise, some items have sold 100,000 or more copies. Furthermore, the most frequent search terms in this area are ebook Canva, ebook templates, ebook covers, and ebook kids.

7. Wallpapers

Wallpapers, like ebooks, are among the best-selling digital goods on Etsy. Selling wallpapers on Etsy may be a gold mine for any designer, with over 10,000 sales. 

Regarding wallpaper downloads, the most common searches are neutral, boho, floral, or bespoke wallpapers.

They also differ in size and version (mobile and desktop).

8. Cosmetic Labels

Cosmetic stores with little or no design experience should hire a designer to develop labels rather than doing it themselves.

Soap, jars, bottle labels, and many more items are popular searches on marketplaces, with thousands of monthly transactions. 

That is why cosmetic labels are fantastic digital items to offer on Etsy!

Hiring a designer often saves money and time when creating new labels. As a result, if you have a gift for creating attractive cosmetic labels, you may target your potential clients with handcrafted and small cosmetic boutiques. 

Also, bear in mind that while creating cosmetic labels, you must thoroughly understand your target audience’s requirements in order to provide the best items that correspond with their brands.

9. Printable Cards

There’s a card for practically every event, from birthdays to anniversaries. That implies a sizable market for printable cards, especially on Etsy.

Printable cards simplify card-giving by allowing clients to download and print cards at their leisure.

The printable card market on Etsy is vast, including greeting cards, “thank you” cards, birthday cards, Christmas cards, and more. It’s also quite profitable. 

WillowLanePaperie’s “thank you” cards cost $5.50 each.

The stationery store has profited hundreds of thousands of dollars from over 306K purchases.

10. SVG Files for Cutting Machines

SVG (Scalable Vector Graphics) is a common picture format for visuals such as icons, logos, and infographics.

Cutting machines such as Cricut and Silhouette are them to create bespoke clothes, unique stationery, posters, and other goods.

Take a look at the intriguing designs sold as SVG files by Citra Graphics.

11. Digital Scrapbooks Papers and Element 

Digital scrapbooking is becoming increasingly popular.

Excellent news for digital artists! 

It means that buyers are seeking creative paper designs, graphics, and word art to personalize their digital scrapbooks.

Check out these fantastic scrapbook layouts by optic illusions. 

12. Printable Labels

Printables is one of the most profitable digital product sectors on Etsy.

Aside from being quite popular, the category is big and diverse, including cards, invitations, and even printable labels.

Labels are a useful organizing tool with several applications, including labels for kitchen goods, workplace supplies, papers, and more.

On Etsy, BellamyStone dominates the market for printable houseware labels. Labels for pantry products and cosmetic labels cost $1.30 each, with bundles costing up to $16.50. 

The online store has sold nearly 60,000 items so far. That’s a lot of money!

13. Planner Pages and Insert

There are almost 1.6 million results for “planner” on Etsy. Many planners have become the best-selling digital goods on Etsy, with around 20,000+ transactions. 

This only goes to show how popular planners are on EtsyDigital planners for daily, weekly, monthly, and yearly use may be the ideal item to sell right now on Etsy.

What I really admire is that many people are generating a lot of money with very simple, yet creative things.

Consider MyLifePlans on Etsy, which has sold over 60,000 of its “minimalist” planners.

14. Calendars

This list isn’t complete without mentioning Calendars. Making eye-catching printable calendar templates is bound to attract a large audience eager to pay for your services.

Calendars are also among the most useful Etsy digital download ideas. 

For example, you may make blank calendars to help shoppers remember events, deadlines, and so on.

Above all, they are ideal for sellers who wish to be creative and self-customize.

15. Branding Kits

These kits are ideal for entrepreneurs and small businesses seeking to develop a unified and professional brand identity.

Every year, millions of new businesses want help in creating branding kits.

You can design visually attractive Branding Kits to sell on Etsy by using tools like Canva.

Branding Kits often comprise the following items.

• Company logo 
• Color palette
• Imagery
• Branding assets
• Typography 
• Typeface
• Contact us

Create unique packaging so that buyers can quickly download full brand guidelines kits.

Gift Tags

Etsy is a top choice for smart buyers trying to enhance their giving game. Why? Because it is one of the most important marketplaces for personalized printable gift tags.

At this point, the site has sold over 184K printable gift tags, including tags for birthdays, baby showers, and seasonal holidays like this one from Minty Paperie Shop. 

Customers can customize this gift card by including the giftee’s name and a personalized message, among other options. MintyPaperieShop charges roughly $6 per printable gift tag and has sold over 388K items of printable stationery so far.

17. Learning Materials for Children

Selling children’s learning materials can earn you hundreds of dollars every month.

There are materials for all ages and disciplines, ranging from interactive flashcards to educational games and exercises.

Be sure that your products are created to make learning fun and to support cognitive development.

Alphabet and number exercises, language and literacy materials, STEM kits, art and creative sets, and much more are available.

18. Crochet Patterns

You may begin selling enticing crochet designs!

Start creating unique, well-structured crochet designs that are simple to follow and produce amazing outcomes.

Show off the versatility of your patterns, whether they’re for comfortable blankets, charming amigurumi, or fashionable accessories.

19. Journal Templates

Journaling is growing into a large business both in person and online, thanks to the current rise in the wellness industry.

Creators on Etsy can sell either digital journal templates or printed diaries. This depends on the unique demands of their customers.  

Journal templates are available in various forms including lined and grid pages for long-form writing, bullet journals for short-form journaling, and diaries for specialized goals such as gratitude and mindfulness.

20. Website Templates 

One of the most successful digital items to sell on Etsy is custom website templates. This is because every business requires a website.

Custom websites are pre-designed layouts into which one can add their content.

StudioSaroya is an excellent example. They sell lovely WordPress themes.

21. Stickers 

As previously said, digital and printable stationery is a huge industry on Etsy. What is a stationery collection without some beautiful stickers?

Creators can offer digital stickers and/or printable stickers based on the demands of their audience, just like other stationery goods sold on Etsy.

The former is used to decorate digital stationery on platforms such as Goodnotes. While the latter are used to adorn real-world goods such as journals, cellphones, and laptops.

There are essentially no limits on the kind of stickers you may sell on Etsy, ranging from Halloween-themed stickers to useful notebook stickers. HappyDownloads, for example, has a monopoly on seasonal stickers, such as this adorable summery sticker pack.

The brand charges $2.50 to $17 for its digital sticker bundles (which vary from 10 to 25,000 stickers) and has sold over 175K units to date.

22. Customizable Flyers

These versatile templates are ideal for individuals and organizations wishing to create eye-catching promotional items.

Start by creating visually appealing and professionally designed flyer designs for various sectors or event kinds.

Highlight the parts that may be customized, such as text, colors, and photographs, to make each flyer specific to the buyer’s needs.

To appeal to a wide range of client tastes, consider offering bundle options or customization services.

23. Digital Artwork

Digital artwork is one of the most popular digital downloads on Etsy.

They differ from one art genre to the next, and the purchasing price for one artwork might be up to thousands of dollars. In most cases, purchasers may print their artwork immediately after purchasing it.

Digital artwork for sale on Etsy include:

• Art gallery wall set
• Customized drawing lines
• Pet portraits
• Paintings (Bohemian, Scandinavian, Botanical, etc)
• Family/ couple portraits

24. Printable Social Media Calendars

Creating social media material on a daily basis is challenging. This is why social media content calendars on Etsy.

They show influencers and social media managers when and what to publish on various mediums.

A popular example is this comprehensive digital content planner by Brush Barley

25. Resume Templates

Selling résumé templates on Etsy is also very popular.

CV templates that are clean and professional with neutral colors sell well on Etsy online markets. In the CV category, Star Sellers frequently have 4,000+ to 5,000+ transactions.

Do those figures make this money-making concept appealing to you?

26. Handmade Jewelry

For fashionistas seeking unique accessories, handmade jewelry is among Etsy’s best-selling products.

Give your products a little more artistic flair by presenting them in lovely craft boxes. Ensure to customize and package them with your unique logo.

27. Customized T-Shirts

People can’t get enough of t-shirts.

If you’re a designer or just a fan of T-shirts, think about creating your own original designs to sell on Etsy.

Also, partner with a Print-on-Demand business to handle your T-shirt orders.

28. Handmade Home Decor

Popular home decor items on Etsy include furnishings, wall paintings, cushions, and centerpieces.

You can design unique and fashionable items that will appeal to clients who want to use handmade goods to spruce up their houses.

If needlework is your thing, you can use embroidery and quilt patterns to create your personalized linens.

29. Customized Phone Cases

You shouldn’t be surprised that a large number of individuals love their customized smartphones. This is because they are now everyone’s absolute daily necessities. 

Etsy sellers provide a variety of phone case options.

However, the most well-liked ones are those that allow customers to customize their initials, pet images, and other unique artworks.

30. Handmade Candles

Scent candles on Etsy come in many types and forms. These include bubble candles, soy candles, wedding candles, and candle sets in unusual designs. 

Customizable items are usually the ones that stand out. 

You can also use creative fonts and typefaces to make stylish and appealing candle labels.

31. Customized Mugs

Similar to t-shirts, mugs are universally appreciated everyday essentials. 

If you want to sell mugs in your Etsy store, a creative idea would be to offer customized mug designs as giveaways. They also make excellent gifts. 

For a more appealing look, use great and fun display fonts and other resources to design your own mugs. You can also add visually appealing patterns. 

32. Bags

You can sell various bags on the popular online platform,  Etsy. They can come as crocheted bags, tote bags, and repurposed handbags. 

When selling on Etsy, note that your designs should be original and, if possible, customizable.

33. Vintage Goods

One of the best places to find high-quality vintage goods online is Etsy. 

In addition to clothing, you can sell other items like ephemera, home goods, and more under this category. 

Remember that your item must be at least 20 years old to qualify as authentic vintage on Etsy.

34. Homemade Bath and Beauty Products

There is currently a “movement” toward handmade, organic, and environmentally friendly products instead of mass-produced, chemical-filled ones in the bath and beauty sector.

This indicates that handmade bath bombs, soaps, body lotions, skincare facemasks, and organic cosmetics are popular items on Etsy.

It’s time to take advantage of this expanding movement if you want to start selling on Etsy.

35. Zero-Waste Items

One description of it is a “sustainability journey.”

Simply put, sending nothing to the landfill is the aim of zero waste products.

Reusable face rounds, refillable deodorant, zero-waste toothpaste, and even shampoos and dish soaps free of the dangerous chemicals that contaminate the water system are among the products sold by Etsy shops.

Since we’re in an era of social consciousness and responsibility, many customers are ready to pay a premium for these goods. 

36. Paper and Party Supplies

Paper lovers can find a lot more on Etsy. Who doesn’t like the adorable and catchy calligraphic paper crafts and planners? 

You will buy party decorations if they meet your taste and style. Party decorations are among the most popular things on Etsy because of this.

On Etsy, you can find Paper and Party Supplies such as Scrapbooks, Stamps, and Party Cards, which can quickly be made into stationery.

37. Custom Pet Gifts

Pets are like family to a lot of people. As a result, customers will be happy to buy a personalized gift directly from Etsy rather than the big box stores. 

Animal lovers are constantly searching for the ideal custom pet gift for their furry family members. 

These gifts could be personalized crates, high-quality pet beds with an embroidered name, or custom collars.

38. Custom Rugs

A rug gives a room a sense of coziness, style, and personality, making it an indispensable component of any home’s interior design. 

Sales of carpet and area rugs in the US alone reached $10.24 billion in 2020.

While making your own custom rugs is a simple process, choose the right niche in advance. You probably won’t sell to anyone if you try to sell to everyone.

39. Hats and Caps

Hats and caps are among the most popular products on Etsy because of their reasonable prices. 

Hats and caps are stylish, easily customizable items that come in a wide range of styles and materials. 

They are excellent products to start your online business with.

40. Excel Templates

These flexible tools can help to simplify numerous activities and increase productivity.

Create user-friendly templates for standard requirements like project management, budgeting, inventory monitoring, and event planning.

Create interesting product descriptions that showcase your templates’ functionality and time-saving benefits. 

Also, add images or video tutorials to show how they operate.

Don’t forget to highlight the ability to modify and tailor the templates to each user’s needs.

41. Fonts 

Designers, entrepreneurs, and content creators are all in great demand for these creative assets.

So, create unique and visually appealing typefaces to stand out.

Write intriguing product descriptions that showcase your typefaces’ adaptability and aesthetic appeal. Also, show your audience that they can use the fonts to enhance creative projects.

Add clear examples or previews of the available characters and styles. And provide several font formats and licenses to meet the demands of your customers.

42. Digital Flashcards

Here’s yet another digital product to sell on Etsy. 

As a creative, design visually appealing flashcards that cover a wide range of courses or themes, such as language study, science, or history.

Create clear and informative product descriptions that showcase your flashcards’ instructional usefulness and adaptability. Include visuals or examples of how to use the flashcards efficiently.

You may also provide various forms, such as printed PDFs or digital flashcard sets, compatible with popular study apps.

43. Lightroom Preset

A Lightroom preset is a downloaded file that may be inserted into Adobe Lightroom to modify photos based on specified parameters automatically. 

These digital solutions eliminate the tedious effort of photo editing and allow clients to get the desired appearance simply.

For example, The Wayfarer Shoppe’s Lightroom preset bundle lets customers turn their digital images into vintage-looking shots in only a few clicks. The 25-preset package costs $9.9. So far, the shop has sold approximately 67,500 items. 

Thus, if you’re an expert at picture editing, don’t let such a huge earning pass you by. 

44. Pharmacology Guide

Categorize the pharmacology guides into parts that address essential subjects such as medication classifications, pharmacokinetics, pharmacodynamics, and frequent drug interactions.

Provide explicit explanations and examples so customers can understand clearly. Also, add suitable diagrams, charts, or tables to demonstrate topics adequately.

Provide case studies or practice questions. Make the guide user-friendly and visually beautiful, making it simple to explore and comprehend.

45.  Procreate Brushes

Procreate brushes are digital tools used in the graphics-editing program Procreate to create paintings.

The app’s popularity has grown recently. This makes selling custom Procreate brushes a highly lucrative industry for producers, particularly on marketplaces like Etsy.

46. Invoice Templates

Given their limitless potential, I think invoice templates might be the most excellent digital item on Etsy.

On Etsy, a basic boho-style invoice template has almost 290,000 sales. 

Aside from the high purchase rate, another reason to offer invoice digital templates is the convenience with which they may be created. Creating an invoice doesn’t need your skill in design or complex techniques. 

So, why not give them a shot? 

47. Coloring Books or Pages

Coloring books are not only for children. They’re for everyone, as proven by Etsy’s thriving market for downloadable coloring sheets. 

Currently, an Etsy search for “coloring pages” yields over 243K results. Note this!

Most Etsy sellers sell bundles of digital coloring pages or digital coloring books. Customers can print separate coloring pages or package them into an actual “book” if they choose.

FREQUENTLY ASKED QUESTIONS

– What are digital products on Etsy?

Digital products on Etsy are items that are delivered electronically, without a physical component. These can include downloadable files like printables, digital art, templates, and more.

– What are some popular digital products to sell on Etsy?

Popular digital products include printable art, digital planners, SVG files for crafts, digital invitations, stock photos, and downloadable templates for various purposes.

– How do I create digital products for Etsy?

Creating digital products involves using design software or tools relevant to your product.

For example, graphic design software for printables or digital art, or spreadsheet software for digital planners.

–  Do I need any special skills to sell digital products on Etsy?

While specific skills depend on the product type, basic digital skills are beneficial.

Graphic design skills for visual products, organization skills for planners, and understanding file formats are useful.

– Can I sell digital art on Etsy?

Yes, digital art is a popular category on Etsy. Artists can sell high-resolution digital files of their creations for buyers to download and print.

– Are there any restrictions on the file formats for digital products on Etsy?

Etsy accepts a variety of file formats, but common ones include PDFs, JPEGs, PNGs, and SVGs.

Ensure you check Etsy’s guidelines for any format-specific requirements.

– How do I set a price for my digital products?

Consider factors like the time spent creating the product, its uniqueness, and market demand. Research similar products on Etsy to gauge pricing and set a competitive yet fair price.

– Do I need to worry about copyright when selling digital products?

Yes, it’s crucial to respect copyright laws. Ensure you have the right to sell the content in your digital products and be aware of licensing agreements for any elements you incorporate.

– Can I offer custom digital products on Etsy?

Yes, many sellers offer custom digital products. Clearly outline your customization options in your product listings and communicate with buyers to fulfill their specific requests.

– How do I promote my digital products on Etsy?

Use Etsy’s SEO tools, create eye-catching product images, and consider social media promotion. Engage with your audience and ask for reviews to build credibility.

Remember to check Etsy’s policies and guidelines for any updates or changes related to digital product listings.